Media Planning
Media planning is an essential part of placing advertising. It ensures an advertising message is put in front of the right audience, where they are most likely to see it. Our team collects hard data on demographics, geographies and media impressions to plan an effective calendar of advertising.

Media planning services include:

• Demographic analysis
• Geographic targeting
• Media usage statistics
• Forecasting impressions
• Advising on measurement tools

Media Buying
Our media buyers are experts in the nuances of researching, negotiating and implementing advertising placement. With hundreds of national and local media outlets and contacts, your campaign will be heavily negotiated and placed quickly.

Media buying services include:

• Detailed research of all media vendors
• Requests for proposal
• Thorough evaluation of all components
• Strong negotiation of media rates
• Finalizing the buy with added value
• Insertion order generation
• Confirmation of scheduling
• Communication with vendors during the campaign
• Invoice reconciliation
• Proof of performance
• Payment to media vendors